FutureNow is a multipurpose multimedia application that provides users with a unique interface and accessibility to a range of content, such as, t.v., movies, music and games. In this design exercise I focus on the video player portion of this application.
A competitive analysis of major multimedia entertainment providers, such as Netflix, Hulu, Amazon, iTunes, Pandora and Spotify gives insight into the required functionality of this multipurpose application. All of these providers focus primarily on one service, FutureNow's application is a multipurpose entertainment solution which provides multiple types of media content.
The general target user demographic for FutureNow’s multimedia application will be men and women between the ages of 18 and 40. While this is quite broad, it covers the main age groups for the most active users on competitor music streaming services Spotify and Pandora, according to statistica.com. It is also this age group that is the most actively watching tv via streaming services. According to civicscience.com women are 8% more likely to use streaming video services than men.
The following questionnaire was given in both paper form and in personal semi-structured interviews:
From the user research I found that most people use media applications on a regular basis and most didn’t have any issues with switching between apps and media types. I have concluded that just having the ability to switch between music, video and games in single application is not enough. Users see this is as more of a slight inconvenience, but not really a problem. They are used to it. Creating a unique experience for FutureNow’s app will be the biggest advantage. I also found that through interviews and questionnaires that people tended to elaborate a little more in a person-to-person interview. They seem to give much shorter, concise answers when it is a questionnaire, which in some circumstances, could be beneficial.
The target audience for FutureNow Inc.’s multimedia application is mostly men and women between the ages of 18 and 40. Many types of people utilize media apps on a near daily basis. Some use them while they are exercising some use them while they are working and some while they are just relaxing. They will be comfortable with technology and are very likely to have experience with using existing multimedia applications. They use their smartphones and computers to consume music, television and games.